Making Carbon Fiber Go Viral!

Last week, one of our social media posts caught more than 150,000 people's attention.

What was it about this video that made the doom-scrolling stop for just a few more moments?

Was it the carbon fiber? The process? The way the scenes and music work together? Maybe...

What we hope was the case is that we clearly communicated the intention we put into to crafting our products.

Not just how it looks, but how it fits together. How it holds. How it wears over time. How it feels every time you pick it up.

There are easier, faster, and cheaper ways to make a wallet. But that's not what we're interested in. It's the small details that actually change the experience of carrying a wallet.

If you'd like to watch the video, you can see it by clicking below:

That level of intention carries through to how it feels to use every day. If you’ve ever noticed the small inconsistencies in what’s in your pocket, you’ll understand the difference right away.

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